Beyond Pay: What’s Really Driving Candidate Decisions in 2025 UK

In 2025, attracting top talent in sectors like tech, engineering, medical tech, aerospace, and software is about more than just salary. Candidates are weighing flexibility, career growth, well-being, and company culture more heavily than ever.

At Omega, we speak to hundreds of professionals every week. Here’s what we’re seeing, and what employers need to know to stay competitive in the UK talent market.

Flexibility and Work-Life Balance Are Key

Salary is important, but many candidates will walk away from a role if flexibility is limited.

• Over 1 million UK workers left jobs last year due to inflexible working arrangements (CIPD, 2025).
• 66% of candidates would trade a pay rise for flexible hours.
• Only around 13% of job adverts highlight flexible working options.

This is particularly true in tech and engineering roles, where hybrid and flexible work is now expected, not optional.

Career Growth and Learning Opportunities Matter Most

Candidates want more than a pay packet, they want learning, development, and exposure to new technologies.

In tech, 24% of professionals rank learning and skill growth as their top priority, compared to 9% for salary (Lorien Report, March 2025).

Jobs with limited progression or stagnant responsibilities are being rejected, even if the pay is high.

Employers who invest in training, certifications, and career pathways attract and retain the best talent.

Culture, Purpose, and Well-being Are Deciding Factors

Nearly half of UK tech professionals would leave a role for better culture, wellbeing, or inclusion (HR Review, 2025).

Employees want work that makes a difference. They care about ethics, corporate responsibility, and seeing their company’s values in action.

Sectors with regulated work or high-stakes projects (like aerospace or med-tech) need to demonstrate that their culture supports both compliance and employee well-being.

Transparency Matters: Salary and Benefits

• While UK job ads are improving, many high-paying tech and med-tech roles still do not show salary ranges (Reuters, 2025).
• Candidates care about benefits beyond salary: flexible working, enhanced sick pay, pensions, learning opportunities, and career progression.
• Roles that don’t clearly show these perks risk losing candidates before they apply.

Important Insights

From conversations with candidates in niche sectors, we see trends that often go unnoticed:

• Job security is increasingly important: many candidates now prefer stable, long-term roles over high-risk, high-pay options.
• Work intensity matters: predictable hours and manageable workloads are critical.
• Employer values are scrutinised: candidates care about ESG, ethical AI, and inclusive practices.
• Hybrid work is nuanced: candidates want choice, autonomy, and proper support, not just a blanket “remote” option.

What Employers Need to Do

To attract and retain top talent in 2025, focus on these areas:

• Flexibility matters: let people choose when and where they work. Hybrid, core days, and home-office support go a long way.
• Career growth counts: offer clear paths, training, certifications, and chances to work on exciting projects.
• Show your culture: live your values, support wellbeing, and demonstrate impact, candidate's notice.
• Be clear about benefits: don’t hide perks like flexible hours, sick pay, pensions, or learning opportunities.
• Make hiring simple: keep the process fast, transparent, and communicate clearly at every step.

Why Omega Is Different

In sectors where precision matters and talent is hard to find, top candidates don’t make decisions based on pay alone. They look for flexibility, growth, culture, and clarity, the elements that make a role truly compelling.

At Omega, we understand these priorities because we speak to candidates across Engineering, Manufacturing, and Tech every day. We don’t just fill roles; we help employers design opportunities that attract the right people and keep them engaged.

The Bottom Line

Salary sets the starting point. But in 2025, the companies that win the talent race are those who prioritise:

• Flexibility that supports real work-life balance
• Career growth and development opportunities
• A purpose-driven culture that employees believe in
• Transparent benefits that match expectations

If you’re ready to attract and retain the very best talent in your sector, get in touch with Omega today. We combine market insight, sector expertise, and candidate understanding to help you make smarter, faster hiring decisions.